Hosted by well-known journalist Andrea Crothers and Australian agricultural show identity Lyndsey Douglas, Beef TV is an insightful, educational and exciting eight-hour program airing from May 6th to 10th, 2024 from the LAWD International Business Lounge.
Tune in to our seven-channel program where you’ll find a dedicated media channel bursting with industry insights, insider knowledge from Beef2024 partners and stakeholders, market trends straight from Trade Commissioners worldwide, heartwarming success stories, breaking Beef2024 news updates, and of course, plenty of moments to share a laugh or two.
But that’s not all! Experience the excitement of the Nutrien Ag Solutions Stud Cattle Championship like never before, with six channels dedicated to capturing every moment of the championship, thanks to our livestream partner, Stocklive.
The first-ever Beef TV at Beef 2024 was a resounding success, redefining live coverage for one of Australia’s premier events. With an unprecedented 40 hours of rolling live broadcast, Beef TV captured the essence of the event, featuring 285 guest appearances, high-profile interviews, and in-depth coverage of key competitions.
From the opening moment, Beef TV shattered expectations, reaching nearly 44,000 viewers on Monday morning alone, with over half of them tuning in from overseas—surpassing our global reach goal in just a few hours. By the week’s end, the broadcast had amassed an incredible 79,000 total viewers, with international audiences spanning the Philippines, Indonesia, Venezuela, and the USA.
The coverage wasn’t just watched—it made headlines. Beef TV content was featured on major media outlets including ABC Insiders, Channel 10’s Cheap Seats, and National Nine News. Meanwhile, Beef Australia’s social platforms exploded, with over 250 videos posted and 1.5 million people reached.
See you at Beef 2027, where we’ll take Beef TV to even greater heights!
Beef TV will be live from Monday to Friday.
Rolling coverage from Beef 2027 for 8 hours.
We have hundreds of guests joining the panel.
Don't miss a moment of Beef2027.
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Subscribe and get notified for when Beef TV goes live. It’s completely free!