Hosted by well-known journalist Andrea Crothers and Australian agricultural show identity Lyndsey Douglas, Beef TV is an insightful, educational and exciting eight-hour program airing from May 6th to 10th, 2024 from the LAWD International Business Lounge.
Tune in to our seven-channel program where you’ll find a dedicated media channel bursting with industry insights, insider knowledge from Beef2024 partners and stakeholders, market trends straight from Trade Commissioners worldwide, heartwarming success stories, breaking Beef2024 news updates, and of course, plenty of moments to share a laugh or two.
But that’s not all! Experience the excitement of the Nutrien Ag Solutions Stud Cattle Championship like never before, with six channels dedicated to capturing every moment of the championship, thanks to our livestream partner, Stocklive.
The first-ever Beef TV at Beef 2024 was a resounding success, redefining live coverage for one of Australia’s premier events. With an unprecedented 40 hours of rolling live broadcast, Beef TV captured the essence of the event, featuring 285 guest appearances, high-profile interviews, and in-depth coverage of key competitions.
From the opening moment, Beef TV shattered expectations, reaching nearly 44,000 viewers on Monday morning alone, with over half of them tuning in from overseas—surpassing our global reach goal in just a few hours. By the week’s end, the broadcast had amassed an incredible 79,000 total viewers, with international audiences spanning the Philippines, Indonesia, Venezuela, and the USA.
The coverage wasn’t just watched—it made headlines. Beef TV content was featured on major media outlets including ABC Insiders, Channel 10’s Cheap Seats, and National Nine News. Meanwhile, Beef Australia’s social platforms exploded, with over 250 videos posted and 1.5 million people reached.
See you at Beef 2027, where we’ll take Beef TV to even greater heights!
Beef TV will be live from Monday to Friday.
Rolling coverage from Beef 2027 for 8 hours.
We have hundreds of guests joining the panel.
Don't miss a moment of Beef2027.
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About Andrea
Andrea Crothers is a television journalist with 10 years experience specialising in rolling coverage and breaking news where she has interviewed Prime Ministers, covered bushfires, droughts, Cardinal Pell’s court battle, and the COVID crisis.
Each day, she rises well before the sun as Queensland’s correspondent for Channel Nine’s The Today Show, after stints with Sky News, ABC Rural, and Queensland Country Life.
Over her career, she has delivered live crosses on moving buses, hanging off the side of a boat during Sydney to Hobart, from saleyards, cattle stations and kitchen tables. She has worked at Beef in 2015, 2018, and 2021 as either a reporter or MC.
Andrea was raised on a mixed cropping and livestock property in south-west Queensland.
About Lyndsey
Trained journalist and editor-in-chief of agricultural content agency Writers Who, Lyndsey’s clients include AgriFutures, Rural Aid, CBRE Agribusiness, Paraway Pastoral Company, and the Australian Wagyu Association.
Lyndsey’s voice is heard around the main arenas of agricultural events like the Ekka, Sydney Royal Easter Show, Melbourne Royal Show, Royal Adelaide Show, Canberra Royal as well as rural events from Alpha in Central Queensland to Condobolin in Western NSW.
She is the former chairman of Australian Wool Innovation’s consultation panel, NSW Rural Ambassador, and founding director of Agricultural Shows Australia.
Lyndsey was raised in Central West NSW in the thoroughbred racing industry.
About Dylan
Dylan Webber is the Director of Beef TV and has been working closely with Beef Australia for over 2 years developing the concept. Born and raised in Rockhampton, his video production and broadcast career began at our local WIN News station. With a shift to Brisbane, and seven years later, he launched Vidsta, a platform made up of talented and creative videographers and photographers. Vidsta is our official Beef TV partner supplying a crew of 17 throughout the 5 days of Beef 2024.
Vidsta works with agribusinesses like Beef Australia, AgTrade, Queensland Farmers Federation, AusVeg, Growcomm, Camm Agricultural Group, QLD and Federal Government, Austrex and many local farmers, producers and tech companies. Their network of over 5,000 videographers has delivered video projects worldwide for brands outside of the ag industry like Subway, Flight Centre, and Brisbane Broncos. Vidsta makes videos for all types of brands, with the capability to facilitate production projects for any budget, channel or purpose.
